Flexible marketing leadership for mission-based financial services organizations
Hi, I’m Laura. I design results-driven marketing programs for growing, mission-based financial services organizations.
Let’s face it—so many Community Development Financial Institutions (CDFIs), Certified Development Companies (CDCs), community banks, small business lenders and fintechs have “best kept secret” status in the communities they serve.
For more than 20 years, I’ve led these types of organizations and others to achieve growth by telling their stories a little louder, and with a lot more intentionality and consistency. The result? Deeper community connections, faster growth, and an enhanced ability to deliver on mission.
Marketing strategy that amplifies impact
Your organization is unique, and your marketing program should be, too. If you’re interested in making strategic marketing part of your growth and impact plan, book an intro call to explore what type of support is right for your organization.
-
Connect the dots across all of your marketing efforts and drive growth without the cost of a full-time hire.
If you’re looking to take a strategic approach generating more leads, make data-driven decisions about campaigns and branding, or provide structure and mentorship to junior staff, a fractional marketing leader can be an impactful addition to your team.
-
Whether you’re just getting started or are looking to level-up, work with an expert to identify and activate your marketing and outreach opportunities.
-
Feel like you need a marketing expert on speed dial to answer questions or or provide advice on strategy? A marketing advisor can provide flexible access to strategy insights and help you think through actionable and impactful next steps.
-
Consider Stop Whispering your marketing team. If you need flexible marketing leadership and the bandwidth to make plans happen, I can provide end-to-end marketing support in partnership with a network of vetted and experienced marketing pros.
From social media and content creation to website development and search engine optimization, you can access the full team you need to drive results without the typical agency overhead.
-
Understanding your customer is key to impactful strategy development. Access thoughtful insights into your customers’ motivations, pain points and emotional drivers through structured, third-party customer research.
In-depth interviews, quantitative surveying, and competitor research will provide the insights you need to elevate messaging, develop strategy, and successfully position your products and services.
-
Does your brand feel stale, outdated and unengaging? Let’s collaborate to hone your brand positioning, core messaging, and look-and-feel into an experience that deeply resonates with customers and commands attention that drives results.
Kind words
-
Laura’s perspectives on marketing—especially as related to small business and government guaranteed lending are second to none. I would recommend her highly!
-Conor McCarthy, Director of Lending and Portfolio Operations, Grow America
-
Laura approaches leadership with empathy and takes the time to really understand teams to give the support needed for them to level up. If your company is looking to elevate its marketing program and brand strategy, Laura is the effective and innovative leader you need. I can’t recommend her highly enough!
-Brianne Galli, SVP Marketing, Pursuit
-
Having worked directly with Laura in several high-stakes situations, I highly recommend her. Laura brings a wealth of context and expertise to the conversation, with a skill set that combines the high-level business and strategic chops.
-David Brooks, CEO, Cirrus